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Faking reviews in e-commerce – analysis of new legal regulations, algorithmic mechanisms and market practices in the e-commerce sector

Publication date: July 10, 2026

The phenomenon of fake reviews in the digital space has evolved from a marginal image issue to a central focus of market supervision authorities and EU legislators. The contemporary ontology of this phenomenon extends beyond primitive content fabrication to encompass any form of communication that, by distorting the actual consumer experience, misleads the recipient, directly influencing their decision-making process. Legally, a fake review is considered not only a completely false message, but also one that, by omitting important facts or manipulating context, creates a false impression of the quality of a product or the reliability of a seller. This practice is classified as unfair commercial activity if its nature causes or is likely to cause the average consumer to make a transactional decision they would not otherwise make, thus violating the fundamental principles of fair dealing.

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NOTE – EU Cloud and AI Development Act (CADA) projectand the concept of the sovereign cloud in the European Union’s digital policy

Publication date: July 10, 2026

I. Introduction

On June 3, 2026, the European Commission adopted a proposal for the Cloud and AI Development Act (hereinafter: CADA or the draft), which is the centerpiece of the broader European Technological Sovereignty Package. This draft seeks to translate the political concept of digital sovereignty into binding legal standards governing public procurement, the certification of cloud computing providers, and artificial intelligence infrastructure.

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Is Your Online Store Ready for the New Era of Control? A Practical Guide to E-Commerce Responsibilities in 2026

Publication date: July 07, 2026

Just a few years ago, online store owners primarily had to ensure terms and conditions, privacy policies, and efficient order processing. Today, this is clearly not enough. EU regulations such as the Omnibus Directive and the Digital Services Act (DSA), as well as the increasing role of artificial intelligence in assessing store credibility, force businesses to consider their platforms much more broadly. It is no longer just about regulatory compliance, but also about building digital trust, which influences a store’s visibility, legal security, and customer purchasing decisions. Below, we present a practical checklist of the most important actions to implement to reduce the risk of sanctions and increase the credibility of an online store.

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Digital evidence bundle as a modern means of organizing evidence

Publication date: July 07, 2026

The contemporary economic and social reality is undergoing an irreversible process of digitalization. Business activity, commercial communication, and marketing have largely shifted to the internet, e-commerce platforms, and social media. As a consequence, key legal events, infringements of entrepreneurs’ personal rights, acts of unfair competition, and unlawful actions affecting the goodwill and reputation of companies now leave traces almost exclusively in the digital sphere. Consequently, the traditional perception of evidence through the prism of paper documents bearing handwritten signatures has become insufficient in the realities of business transactions. Polish civil procedure meets these needs through the fundamental assumption of an open catalog of evidence. However, the dynamic development of technology forces the constant evolution of judicial practice and a full openness to next-generation evidence. In addition to traditional text files, today’s multifaceted economic processes require the management of complex data structures, such as metadata, advanced web analytics, system logs, and screenshots from social media platforms.

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KG Legal Contributes to techUK’s Tech & Innovation Focus Week 2026: Agentic AI, Governance and Responsible Adoption

Publication date: June 2, 2026

We are pleased to announce that KG Legal Kiełtyka Gładkowski contributes to techUK’s annual Tech & Innovation Focus Week, taking place from 15–19 June 2026. The initiative brings together industry leaders, technology experts and innovators to discuss the transformative technologies shaping the future of the UK economy.

LINK: https://www.techuk.org/resource/call-for-contributions-techuk-s-2026-tech-innovation-focus-week.html

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