Workshop on “Corporations and start-ups – how to cooperate?” was conducted by Mrs. Monika Różalska from Creators Ideation Lab and by Mrs. Beata Cichocka-Tylman from PWC Sp. z.o.o.
The subject of the workshops was identical with topic, so it was about cooperation between corporations. The participants were mainly entrepreneurs, people working in Treasury companies, start-up and other participants.
Workshop were divided into two parts. The first part was run by Mrs. Beata from PWC. The participants were divided into four groups. Two groups took on the role of corporations, and two took the role of start-ups. The group’s task was to mention the most common stereotypes of the other side: start-ups listed stereotypes about corporations, and corporations talked about stereotypes about start-ups.
The most popular stereotypes mentioned by participants are:
|
Corporates |
Start-ups |
|
1. They can takeover the start-up 2. They can steal an idea 3. Prolonged decision-making processes 4. They can use their position, specialists, lawyers to fool the start-up 5. Bureaucracy, formalism |
1. They do not know the market they want to do business with 2. Their ideas are often impossible to implement 3. They expect that the corporation will do everything for them 4. Expect too much in too short a time 5. Their ideas are born and die quickly |
Then, Mrs. Beata told the participants about cooperation between start-ups with corporations. She highlighted the important aspect of dialogue between the parties and sin cerity in building cooperation. In addition, she stressed that start-ups often have to, before they go to corporations asking for cooperation, “do their homework.” This means that they must have prepared their expectations, requirements, and also have a preliminary idea about their cooperation with the corporation.
The second part of the workshop was conducted by Mrs. Monika from Creators Ideation Lab. The lecturer focused on her presentation on the characteristics of Israel – because she works and lives there – as a country that is the one of the world leader in terms of innovation. In her presentation, she emphasized that Israel is an innovative country, especially in three areas: militaria, health care, agriculture. Her thesis was motivated by presenting figures, which was e.g.: % of GDP transferred to the development of private enterprises. By the end of her speech, the lecturer drew attention to the upbringing of Israeli citizens who, from an early age, were taught to take risks and not to be discouraged by failures.
During the workshop participants were free to express themselves and conducting interesting discussions were held between them and between them and the leaders.